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Callaway Golf Company Tropicana Philips Consumer Electronics
Tropicana Pure Premium Orange Juice

Traditional advertising fails to educate consumers about nutritional value of orange juice.

Tropicana becomes the first beverage product to use long-form direct response TV.

Show's debut earns higher rating and share than network sports and sitcom programming.

© 2006 Euro RSCG 4D™ DRTV