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Toyota Debt Free America
Toyota: Tercel

We ran the commercial in the top ten DMAs in an eight-week flight, putting the names "Toyota" and "Tercel" in front of the maximum number of people. We bought high-profile time periods supported by print, traditional spot, and radio advertising.

Toyota generated over 100,000 leads. Tercel sales were up from the year before. The commercial got a favorable write-up in the December 1994 issue of "The Power Report" from J.D. Powers and Associates, saying, "Toyota's infomercial for its all-new Tercel isn't the first by a carmaker, but it may be the first one to demonstrate how the medium should be used by automotive marketers."
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