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Toyota Debt Free America
Toyota: Tercel

The brand needed no introduction. But the Tercel was new and improved, and Toyota wanted leads. Their goal was to create mass awareness, understanding, and interest in the many new features, improvements, and enhancements of the new Tercel – and get as many customers as possible into Toyota dealers for a test drive. And it never hurts to remind viewers of the strengths of the Toyota brand as a way to increase overall traffic. The call-in offer was a "Night on the Town" package that included a computer diskette or full color brochure on the Tercel, a certificate for two movie passes, and a certificate good for $20 off a meal for two. The certificates were only valid after the holder had test-driven the Tercel.
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