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San Francisco Giants: Pacific Bell Park

Our promotional video provided a vision for the ballpark in a way that no other form of endorsement could. Creating a visual context allowed viewers to understand what the park would be like, where their charter seats would be located, and even what the view from their seats would actually be. The film also featured an appeal from the Giants' president, testimonials from members of the San Francisco business community, and narration by sports announcer Bob Costas.

Every Giants season ticket holder received a copy of the video. And thousands of seats were sold, making way for a successful opening of Pacific Bell Park. When the project was completed, the Giants re-purposed the video to drive community relations in the Bay Area.
© 2006 Euro RSCG 4D™ DRTV