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San Francisco Giants: Pacific Bell Park

Candlestick Park was becoming less and less appealing to San Francisco's baseball fans. So in 1990, the Giants decided to build a new ballpark. As part of their plan to finance the project, they needed to sell exclusive charter seating.

The new stadium offered terrific seating and amenities, and overall, the product was sure to appeal to their target audience.

But how do you sell something that doesn't exist yet? Not a problem for us - we had created "vision pieces" before. That's why the Giants asked us for help. Using the latest technology in computer animation, we produced a 15-minute promotional piece that showcased a virtual model of the yet-to-be-built Pacific Bell Park. Several different live-action scenes were created to present viewers with a conceptual design of the park from the inside.
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