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Euro-Pro: Shark Stick

The marketer for Shark Stick needed to make television a profit center. The product was widely accepted at retail, but their existing long-form commercial was under-performing.

We brought our media strategy, planning, and buying expertise to the rescue. We tested the original agency's existing creative, and quickly brought the ROI up 50%. We then proposed and executed a brand-new media plan, and within six weeks had begun to generate over $3 million in gross revenue from television.
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