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Toyota Debt Free America
Debt Free America: Debt Free Today

Credit counseling is an overcrowded industry with little brand differentiation and little credibility. Debt Free America, however, had been an IRS-approved nonprofit organization for 20 years, with accredited financial advisors actively dedicated to assisting families to learn to manage their personal finances.

Debt Free America sought to increase their lead generation while maintaining call center efficiency and quality of client care. Here was the challenge: Customers of Debt Free America must phone the call center prepared with all of their current bills and spend 45 minutes with a counselor reviewing their intimate personal finances. Dropped calls, busy signals, and recorded messages could destroy the client/counselor relationship before it even began. So the goal was to drive leads at a balanced rate throughout the day, so that every call could be answered by a live operator without overstaffing.
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