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Char-Broil: Thermos Grill2Go™

A grill is a seasonal product, right? But Char-Broil believed they could sell their new portable Thermos Grill2Go beyond summer and into late fall and early winter. How? The product, developed under the Thermos brand name, had a unique design and functionality that made it perfect for tailgaters.

And then there was the price. We knew that at first glance, customers would compare the Thermos Grill2Go to other leading portable grills, but the price was almost twice as high - more comparable to the cost of more robust home-grill products. We had to justify the price. Only a full half-hour show could meet the challenge.
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