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The Nautilus Group: Bowflex

We have planned and bought media for Bowflex since 1997. The company's philosophy is based on a long-term approach to growth using direct sales channels. They needed a strategic media plan with staying power to complement their marketing goals. And we have always made sure we're making the most effective use of their chosen medium to accelerate sales.

In this category, products come and go weekly. But week after week, Bowflex is there, profitably running on national cable, regional sports and news networks, and local broadcast. Through analysis of results and trends, we continually adjust the plan to maintain a prosperous mix.
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