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Aussie Nad's Euro-Pro
Aussie Nad's™

Our new strategy yielded a 40% improvement from an ROI perspective over the previous agency's initial test results - immediately creating roughly three dollars in revenue for each dollar Aussie Nad's spent on television media. We were also able to expand their local market penetration, systematically growing the weekly media spend by over 500% over a one-month period.

When the summer season arrived, we added national cable media to the mix. As the campaign progressed and brand awareness increased over the next two years, we transitioned the campaign from long-form to short-form direct response television, selling directly to the consumer while indirectly supporting sell-through for Aussie Nad's emerging retail business.
© 2006 Euro RSCG 4D™ DRTV