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Aussie Nad's Euro-Pro
Aussie Nad's™

A family-owned Australian company wanted to introduce their product into an already crowded category in North America. The product was a depilatory called Aussie Nad's. They formed a partnership with a U.S.-based marketing company, who wisely recommended direct response television as the best mechanism for achieving three goals: to educate the consumer on the benefits of the product, to sell directly to the consumer at a profitable rate, and to create a strong brand name to help gain shelf space in the traditional retail marketplace.

But they didn't come to us first, and their initial test of direct response TV was unsuccessful. Still, they maintained their belief in the promise of the product and in direct response TV, so they asked us to evaluate the initial test to determine if we could add a measure of improvement. Cross-referencing our own media history in the category, we analyzed the initial test. We recommended and implemented a new media strategy that focused on targeted local broadcast media.
© 2006 Euro RSCG 4D™ DRTV