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adidas International: Multiple Point-of-Sale Videos

adidas wanted to introduce a new idea. Their new line of shoes, called "Feet You Wear," combined the most advanced technology and materials with the most natural aspects of human performance. The concept was that the foot and the shoe should be as one.

We looked into the future and imagined the "adidas sports lab" where soccer and basketball athletes test their prowess with their bare feet enhanced by the addition of adidas support. The entertaining athletic footage was punctuated throughout with specific product introductions and information.

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